您现在的位置:中国传动网  >  新闻首页  >  政策法规  >  万涓成河传动不息——访西门子(中国)传动部总经理Roland Ehrl先生

万涓成河传动不息——访西门子(中国)传动部总经理Roland Ehrl先生

2006年04月29日 16:08:00 中国传动网

随着中国变频器和传动市场容量的不断扩充,西门子大型传动也逐渐渗透到了更广的领域,包括在冶金、水处理、石油、港口、采矿、电力、船用、造纸、橡胶、塑料工业等领域随处可见。近年来,西门子大型传动的本地化运作带给客户更多更新的解决方案。2005年6月,西门子完成了对罗宾康公司的整体收购,使得西门子大型传动成为外界关注的焦点。本刊近日特对西门子(中国)有限公司大型传动部总经理Roland Ehrl先生进行了专访。   《控制与传动》:西门子的大型传动产品广泛应用在冶金、水/水处理、石油/天然气、港口、采矿、电力、船用、造纸、橡胶、塑料工业等领域,且随着中国制造业的发达而销售业绩大增,您认为大型传动在哪些领域最具增长潜力?在其他领域西门子将如何进一步发展?   The products of Siemens Large Drives are widely used in the areas of metallurgy, water/waste water, oil&gas, port, mining, power, shipbuilding, paper, rubber and plastic. And LD business in China is developing very fast due to booming market of manufacture. What do you think is the most potential area for Siemens Large Drives business, and how will you develop the business in other areas?   Roland Ehrl先生:Industries like wind power generation or shipbuilding are still at the beginning of their booming development, power generation in general will also see a boom within the next years. With our strong organization combining Siemens presence close to our customers, with deep product and application know how as well as strong local production we expect to further develop our business in these and other industries. Providing the right state of the art products and systems and excellent services are of course essential to remain the key player in this market.   国内工业领域如风力发电及造船行业目前正处于起步并迅猛发展阶段, 发电领域也将再今后几年内迅猛发展。基于西门子强大有效的组织结构, 贴近客户的销售和服务,丰富的产品和应用经验, 以及强有力的本地化生产,我们期望进一步扩大和发展在上述及其他领域的业务。   为客户提供最新开发的产品和系统以及出色的服务是保持在市场扮演重要角色的基本条件。   《控制与传动》:西门子大型传动涵盖了交直流传动控制器、交直流电机,并结合本地化运作,如销售、服务、物流等,使客户综合受益,您觉得如此综合的优势是否就能确保西门子大型传动的市场地位日益扩大?   By providing wide range of products of AC&DC drives and motors and localized business operation including sales, services, logistics, Siemens Large Drives bring benefit to customer. Do you think if the comprehensive advantages of Siemens can ensure continuous market share increase of LD?   Roland Ehrl先生:In the past years the market share of Siemens Large Drives in China has steadily grown driven by a powerful organization. We for sure need continuous improvement in all areas from product range to logistics and services. Siemens is a company well known for innovation and customer focus and with these strengths we will be able to maintain our position as the leader in the Large Drives market in China.   在过去的几年里,西门子中国大型传动业务凭借西门子强有力的组织机构取得了稳定的增长,当然在产品供货范围、物流及服务等方面我们无疑都需要不断改进。西门子以技术开发及为客户服务而著称, 凭借这些优势,我们将会保持大型传动在中国市场的领先地位。   《控制与传动》:随着中国能源和冶金工业的进一步发展,西门子大型传动必将获得更多的机会参与其中,但同时也必将面临更多的挑战和竞争,您认为西门子大型传动部是否具有更多的机会和市场?西门子大型传动将会以怎么样的策略去对待?   With further development of China energy and metallurgy industries, there surely will be a lot more opportunities for Siemens Large Drives, and also much more challenges and competitions. Do you think whether Siemens Large Drives will have more opportunities and gain bigger market share? What strategies will Siemens Large Drives take to face these challenges and competitions?   Roland Ehrl先生:The fast growing business requires having the right employees to support this growth with their know-how and experience.   Siemens company culture empowers the employees and motivates them to contribute to the success of our company. Business development requires continuous learning about applications, industries and market trends and we support this learning as a company policy. The power of our organization combined with our innovative products and services will give us the strength to face the future challenges in the Chinese market and further gain market share.   业务的快速增长需要有具备丰富知识和经验的员工支持,西门子的企业文化鼓励并激励员工把业务推向成功。同时,业务的发展又要求员工不断的学习了解关于应用,工业发展及市场走向等方面的问题,西门子把这些作为公司的一项激励政策。我们强有力的组织结构,加之不断开发更新的产品和改善服务,使我们有能力面对极具竞争力的中国市场并进一步扩大我们的市场份额。   《控制与传动》:西门子在去年推出了新的传动产品系列,并首先在国内推出了SINAMICS G 150低压单机传动变频调速柜, 在变频器市场上引起了客户的广泛关注,近期是否还有其他新产品即将推出?   Siemens launched last year a new drives series and launched in Chinese market the SINAMICS G150, which arouse much attention in the market. Will there be any other new products launched in the near future?   Roland Ehrl先生:SINAMICS is the name of the new A&D drives family which will, within the next years, replace the current drives series like MICROMASTER, MASTERDRIVES or SIMOVERT MV.   SINAMICS G150 is a hige performance low voltage drives converter cabinet for for all single drive applications like pump,fan,compressor,conveyer belt, mixture,extruder, refiner,centrifuge,crane, etc..   The chassis units SINAMICS G130 will be released to the market within the next few months. In the later time the low voltage system drives, SINAMICS S150 and S120 will follow. SINAMICS 是西门子自动化与驱动集团的新的传动家族, 在未来的  几年, 它将取代现有的传动系列产品,如MICROMASTER, MASTERDRIVES 及 SIMOVERT MV。 SINAMICS G150是一款高性能单机变频调速柜,它适用于所有单电机传动的应用,如泵 / 风机 / 压缩机、传送带、搅拌机、挤出机、研磨机、离心机和提升机等。 我们也将于近期在国内推出SINAMICS G130装置单元。之后, 西门子还将逐步推出低压传动系列 SINAMICS S150 和S120等产品,来服务于中国市场。   《控制与传动》:西门子公司在日前完成了对罗宾康公司的整体收购,业界普遍认为这将进一步加强西门子在工业驱动领域的实力,您认为驱动力有多大?同时该收购活动将在不同的工业领域市场划分会有一定的影响,会是什么样的影响?但由于西门子大型传动的中压变频器与罗宾康产品属于不同类型的结构,且应用领域有所区分,您觉得两者的融合应采取怎么样的方式?   Siemens has just finished the acquisition of Robicon recently, and it is widely believed that the acquisition will definitely enhance Siemens power in industrial drives area. How much do you think Siemens will be enhanced in the field of drives application? Besides, the acquisition will influence the market share in different industrial branches, what kind of influence will it be? Siemens medium voltage frequency converter has a different design to that of Robicon, and main application areas are different, how can they be best integrated into each other?   Roland Ehrl先生:With the acquisition of Robicon, Siemens has extended its product range and thus gained strength in the industrial drives market. In China Siemens has approximately doubled its market share in the medium voltage converter area. With the existing sales network of the former Robicon, we will be able to improve our market access to industries and customers who we could not approach successfully in the past. We will also be able to use cross selling opportunities with the extended product range and sales channels   西门子收购罗宾康使得西门子的产品供货范围扩大, 进一步提升了西门子在工业驱动领域的技术实力。 使得西门子中国中压变频器的市场占有率约增加了一倍。我们将保持罗宾康原有的销售网络, 这将能够更有效的开发以前未成功开发的领域和客户。同时也能够利用扩大的产品范围和销售渠道有效的开展我们的业务活动。   《控制与传动》:为了保证客户的最大利益,西门子大型传动对于品质要求非常严格,即使是本土化生产的产品也必须符合国际标准的产品质量、与欧洲同步的技术开发及工艺,这就是西门子卓越的本地化生产能力。您认为西门子在今后将如何进一步倡导本地化产品?   In order to best guarantee benefits of customers, Siemens Large Drives has strict control on product quality. Even the local produced products are in accordance with international standards, adopt to the updated development and technology of Siemens AG. This is the excellent local production ability of Siemens. How do you think Siemens should further develop the local production?   Roland Ehrl先生:It has been our strategy for many years to increase the product scope in our local production. With this policy we have been able to supply the German developed design and technology out of a Chinese production for the Chinese market. The Siemens Large Drives joint venture SEDL in Tianjin is the only company in China which can provide complete low voltage and medium voltage drives systems out of one factory.   We will continue with the localization of our products in the future to keep pace with the changing demand from the market and to provide the latest technology developed by Siemens made in China.   To support this localization Siemens is investing several 10s of millions Euro to build up a new factory for SEDL in Tianjin. In this new factory the manufacturing and office area will increase from 15,000 sqm at the current location to more than 50,000 sqm.The investment will provide better facilities for further localization of Siemens large drives.   几年前我们就把扩大本地化生产作为我们的发展战略。在这一战略的指导下, 我们已经实现了在中国的合资工厂生产采用德国最先进的设计和技术的产品, 为中国市场服务。西门子大型传动部在天津的合资公司西门子天津电气传动有限公司是目前国内唯一能够在同一工厂生产中低压传动系统的供应商。   我们将进一步加强本地化生产,以满足市场不断增长的需要,同时也为市场提供采用西门子最新技术的本地化产品。为更有力的支持西门子本土化生产的发展, 西门子在天津西门子电气传动有限公司投资了一千多万欧元建造新厂房,新建办公区及厂房面积将由原来的15,000平方米扩大到50,000多平方米。这一举措将为西门子大型传动产品的进一步本地化创造更好条件。

供稿:kzcd

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