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北尔电子收购German HMI company Lauer

2007年05月30日 18:01:00 中国传动网

Beijer Electronics通过其HMI产品业务领域从德国上市集团Augusta Technologie收购了德国HMI业务 Elektronik-Systeme Lauer公司。Lauer公司2006年销售总额为1200万欧元,公司拥有员工60人,此次收购以600万欧元现金价格收购。 北尔电子首席执行官兼总裁Göran Sigfridsson评论道:“此次收购是北尔电子公司的另一个里程碑,Lauer为公司提供了高度战略性的地位,提高了HMI产品在德国关键市场的占有率,德国占到了欧洲HMI产品市场的40%。” Lauer公司成立于1979年,是一个公认的受到好评的企业,在德国及中欧其他地区都建立了强势的商标品牌。公司再HMI领域拥有多个专有操作员终端,HMI领域补充了北尔电子公司的产品系列,主要在高端领域的产品。 Lauer在德国拥有广大的消费者,自己的销售团队,在德国拥有另外两家授权经销商,并在大多数欧洲国家拥有分销商,该公司在德国公认的市场份额占到了5%,公司也具有HMI产品的集成和最后装配的能力。 Lauer在2007年的销售和盈利状况健康,预计销售额达到1400万欧元,其中约80%的销售额来自德国市场。然而,在过去两年内盈利较低,因此,针对贸易领域北尔电子公司决定及时实行一个调整程序包,以将收益提高到与其余业务领域相同的水平。这个程序包将花费约110万欧元的临时费用,将减少北尔电子公司2007年的收入。 除了调整组件包,北尔电子公司还确定了系列协调收益,主要在开发和生产领域,其他领域也取得了协调收益,北尔电子公司自2002年以来通过在德国斯图加特建立办事处进入了德国市场,并在该地区设立了公司总部,北尔电子在德国拥有7名员工,两家公司都将经过调整,提供更有效的管理和更集中的销售团队。 此外,北尔电子公司将保留Lauer公司强势的商标,并集中关注该公司多种商标在全球销售组织内的交叉销售。北尔电子公司在德国拥有公认的8%,(包括Lauer在内)的市场份额,这表示该公司是德国市场的主要卖主之一。 Lauer是Augusta Technologie 集团的一个小公司,出售Lauer也是该集团决定的一项新战略。 Göran Sigfridsson 继续说道:“在北尔电子公司,Lauer将成为一个强势的所有者,主要集中在全球自动化和HMI产品领域,这确保了公司长期的发展和安全。” 从2007年6月1日起将合并Lauer到北尔电子的账户,预计此次收购在2007年将为公司总销售额增加约800万欧元。除了110万欧元的临时费用外,预计2007年Lauer公司将为公司每股合并收益做出较小的贡献。 original text: [COLOR=#708090]Beijer Electronics acquires the German HMI company Lauer Beijer Electronics has acquired German HMI (human machine interface) business Elektronik-Systeme Lauer through its HMI Products business area from listed group Augusta Technologie of Germany. Lauer generated sales of some EUR 12 m in 2006 and has 60 employees. The purchase price is approximately EUR 6 m. The acquisition was financed with cash. Göran Sigfridsson, Beijer Electronics’ CEO and President commented: “this acquisition is another milestone for Beijer Electronics. Lauer offers the group highly strategic positioning and enhances HMI Products’ presence on the key German market, which represents 40 per cent of the European HMI products market.” Lauer, incorporated in 1979, is an established, well-recognized player with a strong brand in Germany and the rest of central Europe. The company has a broad range of proprietary operator terminals within the HMI area that complement Beijer Electronics’ product range, mainly in the higher-end segment. Lauer has a broad customer base in Germany, with its own sales resources, another two resellers in Germany and distributors in most European countries. The company’s estimated market share in Germany is some 5 per cent. Lauer has some capacity for assembly and final fitting of HMI products; the majority of production is outsourced. Lauer enjoyed healthy sales and profit performance in the first quarter of 2007, and estimates sales of some EUR 14 m in 2007, with about 80 per cent of sales made to the German market. However, profitability has been low for the last two years, and accordingly, in association with the transaction, Beijer Electronics has decided to implement a restructuring package, intended, in time, to raise profitability to the same level as the rest of the business area. This package, implying non-recurring expenses of some EUR 1.1 m, will reduce Beijer Electronics’ earnings in 2007. Apart from the restructuring package, Beijer Electronics has identified a series of coordination gains, mainly in development and production. There are also coordination gains in other segments. Beijer Electronics has had a presence in Germany since 2002 through its office in Stuttgart, where Lauer is also headquartered. Beijer Electronics has seven employees in Germany. Both organizations will be coordinated, offering more efficient administration and more integrated sales resources. Additionally, Beijer Electronics will retain Lauer’s strong brand and focus on cross-sales of the group’s various brands through the global sales organization. Beijer Electronics has an estimated market share in Germany of some 8 per cent including Lauer, implying that the group is positioning as one of the German market’s major vendors. Lauer was a small part of the Augusta Technologie group and the company’s divestiture is part of the new strategy Augusta has determined. “In Beijer Electronics, Lauer will gain a strong owner focused on automation and HMI products with global coverage,” continued Göran Sigfridsson, “which assures long-term progress and security.” Lauer will be consolidated into Beijer Electronics’ accounts from 1 June 2007 onwards. The acquisition is expected to add approximately EUR 8 m to consolidated sales in the year. Excluding non-recurring expenses of EUR 1.1 m Lauer is expected to make a minor contribution to consolidated earnings per share in 2007.[/COLOR]
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